What does an online store with Shopware cost?
by Marcel, Senior software engineer
Your own online store sounds manageable enough at first — until the quotes come in and range from a few thousand to six figures. Why is that? Let's shed some light on it.
The ballparks
Roughly speaking, Shopware projects fall into three categories:
- Starter store: a cleanly set up store with standard features, starting in the mid four-digit range.
- Mid-size store: custom design, your own features and the first integrations.
- Custom store: deep ERP integration, custom plugins and special ordering processes — open-ended at the top.
These ranges are guide values. What your store actually costs depends on your requirements — not on a price list. For a first, tangible ballpark for your project, use our interactive package configurator, where you put the main building blocks together yourself.
What determines the price
- Design: an adapted standard theme is significantly cheaper than a fully custom design.
- Features: configurators, subscriptions, B2B pricing or marketplace integrations increase the effort.
- Integrations: connecting to ERP, shipping and accounting is often the biggest lever.
- Data migration: moving products, customers and orders over from an old store takes time.
Don't forget the ongoing costs
A store isn't a one-off project, it's a living system. Budget for hosting, updates and maintenance. Depending on size, these ongoing costs range from modest amounts for small stores to monthly maintenance packages for larger systems. The upside: a well-maintained store stays fast, secure and up to date.
Why Shopware — and not a website builder?
Builder systems are cheap and fast, but they hit their limits quickly as soon as you need something custom. Shopware is open source, "Made in Germany" and extremely flexible. You keep control over your data and can implement practically any requirement. That's exactly why Shopware is our recommendation whenever a store needs to do more than "product in, order out" — and the reason we've specialized in building Shopware stores.
Starting smart
The same applies here: you don't have to build everything at once. Start with a solid store that sells, then extend it deliberately with the features that actually bring in money. That keeps the investment predictable. For extra features, it's also worth checking whether your own plugin instead of a monthly subscription works out cheaper in the long run.
Thinking about having a store built, or moving from a website builder to Shopware? Tell us about your product range — we'll give you an honest assessment.